The customer lifecycle for most typical companies usually consists of some combination of acquire, engage and expand. But for SaaS businesses, we oftentimes like to further subdivide this process, so...
Software-as-a-Service businesses seem to run on acronyms. Even the name of the industry is nearly always referenced as the acronym SaaS. Important metrics that measure revenue, business success, and...
You’ve probably heard it said that a business should allocate roughly 10% of its revenue to marketing. It’s a rule of thumb so often cited, it feels like gospel — but is it? For SaaS companies, this...
