The buyer’s journey. What is it exactly and why is it so important for businesses to map and critically look at these journeys when structuring the framework of their marketing strategy?

When it comes to software product marketing, not many understand the discipline better than Greg Davoll. A man who wears two hats in his role as the Senior Director of Marketing and a Product GM...

Here at ClearPivot, we recommend our clients run their entire website on a single platform such as HubSpot, as opposed to running dual platforms in parallel. That way, you have everything in one tool...