Maia Morgan Wells

If you’re in the SaaS business, you know how incredibly tough the competition is.

There are startups that seemingly never sleep. There are huge, legacy solutions that so many enterprises are locked...

The customer lifecycle for most typical companies usually consists of some combination of acquire, engage and expand. But for SaaS businesses, we oftentimes like to further subdivide this process, so...

Software-as-a-Service businesses seem to run on acronyms. Even the name of the industry is nearly always referenced as the acronym SaaS. Important metrics that measure revenue, business success, and...