Key Components of a Great Buyer Persona
If you have not yet created buyer personas to support your marketing planning, tsk tsk. Consider yourself also chastised if you have personas but don’t actually use them. Make this a priority for...
Chris Strom
With experience both with multi-national organizations and at early-stage software startups, Chris Strom started ClearPivot in 2009 to address an increasingly growing need for businesses: the increasing importance web-based marketing channels, and the confusion and lack of understanding in many businesses of how to harness the new opportunities brought on by these changes. Solving these challenges is what gets Chris and his team out of bed each and every morning.
What is a CRM and its Purpose for Medical Device Manufacturers?
You Cannot Have One Without the Other
Ah, CRM. It’s one of the most common acronyms used by sales and marketing professionals these days. But are we talking about Customer Relationship Management, or...
Why you need a CRM for your retirement community
How many prospects does your retirement community have right now? Today. Can you find all their information in one spot? Can you go get the total number now? (It’s okay; we’ll wait.)
